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Mobile is the new frontier

These days more and more people are using mobile devices to access websites. For me personally, when watching TV I tend to carry my mobile phone with me. When I see an interesting ad, I tend to browse...

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6 new content types you can use to engage your audience more effectively!

When looking for ideas for content marketing on Facebook, I came across some interesting ideas which I thought I’d share. Also recommend checking this out-thank you to Lohith Ramachandra for this good...

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Improving Conversion Rates for your website-Part ONE!

Ok-so I’m not a huge “online Charlie” when it comes to tech stuff (a little short code here and there, but nothing huge, and I feel like I’ve been learning every day for years). BUT I write a lot of...

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Improving conversion rates for your website-part TWO

So one of the most irritating aspects of website commerce (and in my opinion will affect your conversion rate EVERY.SINGLE.TIME.) is how difficult you make it for your client or customer to get what...

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Oh dear!

So it’s been a while since I’ve blogged. This is due to the fact I’ve been working tirelessly on a new product which we’ll be working to implement with our clients. My love in marketing has to be...

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Lead gen and demand gen-aren’t they the same thing?

Recently I’ve been getting a lot of questions regarding lead gen and how to increase leads-and I was asked “lead gen, demand gen….aren’t they the same?”  The answer is not really. So as I was pulling...

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I have a lead-now what?!

“we have them-now what?” I have worked for a number of organizations that don’t have trouble getting contacts, they have problems with qualification and further lead nurturing activities. The common...

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marketing and sales…how we all can get along

I think part of our jobs (in any field) is to work with folks in other disciplines to help them understand how we fit into the business puzzle. What does this mean exactly? Marketing is often undercut...

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Blogging tip!

When I was in 7th grade I had a teacher assign us a journal for the year. Basically we were mandated to write in the darn thing at least 3 times a week, and then it was read (weird) and graded. Not...

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Sales and Marketing letters-the write stuff (see what I did there?)

Today I was helping some clients with sales and marketing letters. It’s an interesting thing to write a letter to someone you don’t know-but it’s a great way to reach out and follow up, create some...

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